The master product data management takes place with the help of high-grade information categorization, available catalog trees and product families. The actual information is filled into the PIM database or is imported from the third party resources to channel it sufficiently for participants’ usage. This way, the retailers can get product descriptions and other documentation immediately when manufacturers have the opportunity to import data to the KennerPIM system.
The built-in DAM solution makes graphical content optimization absolutely automated that reduces time on product introduction. The KennerPIM open-source data management includes sales channels modifications, visible go-to-market stages, and flexible product model formation that has a positive impact on the Time-2-Market statistics because the product development cycle is reduced.